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Rejected Dragons Den businessman from Grimsby to sell stake in company for £200m

Rejected Dragons Den businessman from Grimsby to sell stake in company for £200m
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It s a bumpy debut for shares in maternity brand Seraphine

Royal favourite: The Duchess of Cambridge in a Seraphine coat The Duchess of Cambridge s favourite maternity brand has listed on the London Stock Exchange with a £150million valuation.  Shares in Seraphine, which floated under the ticker Bump , ended the day at 285.5p.  Its private equity owners Mayfair Equity Partners, which backed a management buy- out in December, cashed out £10.9million of its stake, but retained a holding of 42.7 per cent, worth £62million.  Chief executive David Williams sold £1.8million of shares, leaving him with a £6.8million stake, and brand director Chelsey Oliver pocketed £1.2million, retaining a £3.8million stake.  The company and managers have earned a return on their investment of more than 70 per cent in just eight months. 

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