Seraphine lines up new private equity backer
Private equity investor Bridgepoint is expected to sell a controlling stake in maternitywear brand Seraphine to Mayfair Equity Partners, in a deal said to be worth £50m.
The transaction is expected to complete before Christmas, Sky News has reported.
Cécile Reinaud, who founded Seraphine in 2002, is said to own 33% of the company. She is expected to retain a stake following completion of the deal with Mayfair Equity Partners.
Bridgepoint’s growth fund has owned a stake in the brand since 2017.
Seraphine rapidly rose to prominence after being worn by the Duchess of Cambridge during her pregnancies, as well as celebrities including her sister, Pippa Middleton, Katherine Jenkins, Gwen Stefani and Kimberley Walsh.
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A spokesman for Mayfair, which also owns stakes in companies such as Ovo Energy and Yo! Sushi, declined to comment.