RPG Comerce CEO Melvin Chee: This new-normal created by the societal reaction to the pandemic will create an upward trend that will even continue post-pandemic, and we believe it is a perfect opportunity for DTC brands to strengthen their foothold among Malaysian consumers as a more viable choice than big traditional brands.
THE Internet has become a launchpad for many brands and businesses – more so in the past one year.
But e-commerce opportunities have helped mint many entrepreneurs like Melvin Chee long before the recent rush to go online. Back then, he had dabbled in the online business out of curiosity and just to make a little side income.
Lack of relatable and engaging content the main challenge for local brands, retailers 05 Apr 2021 / 09:30 H.
PETALING JAYA: The number one challenge facing local brands and retailers is the lack of relatable and engaging content when interacting with the consumer, according to social e-commerce company RPG Commerce.
Its CEO Melvin Chee (
pix), said it does not matter which stage the consumer is at in the customer lifecycle of a brand. With how saturated the market is from the amount of competing products, it is important to be able to communicate with customers in a strategic and engaging manner.
“This issue can be addressed by learning from your business and customer insights, using that information to exponentially scale what works well for engagement. It is also important to experiment with new methods of communicating your product and services to your consumer base using calculated risks,“ he told
The Straits Times
Singapore collective Phunk s art of design feted by London publisher Thames & Hudson
(From left) Alvin Tan, Jackson Tan and William Chan at the SEA Focus art fair in Alexandra Distripark.ST PHOTO: MARK CHEONG
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