Lack of relatable and engaging content the main challenge for local brands, retailers 05 Apr 2021 / 09:30 H.
PETALING JAYA: The number one challenge facing local brands and retailers is the lack of relatable and engaging content when interacting with the consumer, according to social e-commerce company RPG Commerce.
Its CEO Melvin Chee (
pix), said it does not matter which stage the consumer is at in the customer lifecycle of a brand. With how saturated the market is from the amount of competing products, it is important to be able to communicate with customers in a strategic and engaging manner.
“This issue can be addressed by learning from your business and customer insights, using that information to exponentially scale what works well for engagement. It is also important to experiment with new methods of communicating your product and services to your consumer base using calculated risks,“ he told