162 agencies eye SG whole of government creative account Details 14 May 2021
The Ministry of Communications and Information s whole of government (WOG) creative services tender has 162 agencies vying for the account. According to Gebiz, the agencies include Accenture Singapore, ADK Connect Singapore, Asia PR Werkz, BBDO Singapore, BLKJ Havas, DDB Worldwide, dentsu Singapore, Disney, Edelman, Fishermen Integrated, formul8, Forsman & Bodenfors, GOODSTUPH, Grey, Wunderman Thompson, TSLA, VaynerMedia, and Wild Advertising, UltraSuperNew, among others. This is a massive jump from the 67 agencies which were competing for the account in 2018. In the end, only 39 were selected.
According to the tender, the contract is for a year with the option of extending up to two years. Appointed agencies shall supply and deliver communications campaign servicing, development and execution/production services. They will be tasked with overall campaign coord
Pizza Hut MY revs up delivery experience with Ferraris (No it s not a prank) marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
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Grab has once again collaborated with Fishermen Integrated this Chinese New Year. As part of the Huatever You Want, Grab Got it released a 3-minute video, The Art of Tai Chi . A kung fu hustle-inspired film, it tells the story of Little Bro who is often the victim of his family s tai chi attacks when it comes to Chinese New Year chores.
Fishermen Integrated thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Details 14 December 2020
Bayer Malaysia s Berocca brand is a vitamin and mineral supplement that helps to enhance mental focus and physical energy. However, the company wanted to grow the awareness of its brand especially among the Malay community. Hence, it decided to come up with a Ramadan social media campaign to boost sales during the month, especially in the time of social distancing. Done in collaboration with Fishermen Integrated and MediaCom Malaysia, the campaign titled
Mantapkan Semangat Ramadan (Strengthen Your Ramadan Spirit), clinched silver for Best Use of Mobile - Consumer Goods at
MARKETING-INTERACTIVE s recent MobEx Awards 2020.
Challenge
In Malaysia, Bayer found the need to strengthen the awareness of Berocca and drive brand penetration among the Malay community, as well as strength the equity link to the brand s core benefit of energy . Quoting research, Bayer said the phrase to sustain energy levels is among the top