IPG Mediabrands has announced the appointment of Kestrel Lee as Head of Mediabrands Content Studio (MBCS) China, reporting to Chris Chen, CEO of Mediabrands China.
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Initiative has appointed Karen Ho, previously chief growth officer at Wavemaker China, as China CEO. She will report to Chris Chen, CEO of Mediabrands China, as well as Initiative s regional management.
The role is newly created. China MD Richard Zhang departed the business in December. Ho s appointment is effective January 18.
Ho spent a decade at MEC and then Wavemaker up until last summer. After that she was chief operating officer of The Snow Hub, which represents skiing and snowboarding talents for sponsorship, according to her LinkedIn profile. Prior to Wavemaker she was with OMD. She was named a member of
IPG Mediabrands Initiative China names Karen Ho CEO Details
Karen Ho has been named the CEO of Initiative China, effective January 2021.
Ho comes from Wavemaker China, where she was chief growth officer. She brings over 20 years of industry experience and proven results across growth and digital transformation, with previous stops at OMD and Isobar.
As CEO of Initiative China, Ho will lead IPG Mediabrands culturally-driven media agency with a focus on client relationships, business growth and development.
Ho will report to Chris Chen, CEO of Mediabrands China, as well as Initiative regional management.
“I am excited to welcome Karen to Initiative China, said Chen.