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Initiative has appointed Karen Ho, previously chief growth officer at Wavemaker China, as China CEO. She will report to Chris Chen, CEO of Mediabrands China, as well as Initiative s regional management.
The role is newly created. China MD Richard Zhang departed the business in December. Ho s appointment is effective January 18.
Ho spent a decade at MEC and then Wavemaker up until last summer. After that she was chief operating officer of The Snow Hub, which represents skiing and snowboarding talents for sponsorship, according to her LinkedIn profile. Prior to Wavemaker she was with OMD. She was named a member of