These programs are a win-win proposition because they give valuable exposure to brands while students gain marketing experience as they move closer to graduating, said Julie Jatlow, a partner at Fuse, an agency that runs college ambassador programs for TikTok, Amazon and other brands.
Depending on the company, campus ambassador duties typically include posting content on social media, handing out merchandise or samples, hosting branded events and reaching out to student organizations. Finding creative and passionate students who have qualities that specifically align with the brand s DNA is paramount, Jatlow said. We re always looking for proactive students with drive and enthusiasm.
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