Companies like TikTok and Bumble are hiring students to work as brand ambassadors on campus. These jobs pay off better than typical college jobs like food
The app has a strikingly similar interface to the ByteDance platform: A "For You" page, a nearly identical menu bar at the bottom of the screen and an endless roll of short-form video content to consume.
These programs are a win-win proposition because they give valuable exposure to brands while students gain marketing experience as they move closer to graduating, said Julie Jatlow, a partner at Fuse, an agency that runs college ambassador programs for TikTok, Amazon and other brands.
Depending on the company, campus ambassador duties typically include posting content on social media, handing out merchandise or samples, hosting branded events and reaching out to student organizations. Finding creative and passionate students who have qualities that specifically align with the brand s DNA is paramount, Jatlow said. We re always looking for proactive students with drive and enthusiasm.