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ADCOLOR Announces Nominees and Honorees for 15th Annual ADCOLOR Awards
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ADCOLOR Announces Nominees and Honorees for 15th Annual ADCOLOR Awards
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
Study: Two-Thirds Of Advertisers Use CTV To Strengthen Link Between TV And Digital
Innovid and Digiday’s State of CTV Advertising report surveyed brand marketers and agency execs to determine where industry stands in the CTV advertising picture.
By Mark K. Miller | May 27, 2021 | 2:45 p.m. ET.
Innovid, an independent advertising and analytics platform built for television, in partnership with Digiday, today announced the findings of its State of CTV Advertising report, which surveyed more than 100 brand marketers and agency executives to spotlight where the industry stands regarding connected TV advertising.
The ongoing streaming boom has prompted brand marketers to spend more ad dollars on CTV and revamp their TV advertising through a digital lens. In fact, eMarketer forecasts CTV advertising spend will reach $11.31 billion in 2021 and increase to $18.29 million in 2024.
Innovid Promotes Stephanie Geno to Chief Marketing Officer
Geno will boost innovation efforts as company’s first CMO
May 14, 2021 14:16 ET | Source: Innovid Innovid
NEW YORK, May 14, 2021 (GLOBE NEWSWIRE)
Innovid, the only independent omni-channel advertising and analytics platform built for television, today announced the promotion of Stephanie Geno to the company s first Chief Marketing Officer. With the move, Innovid elevates a key member of its management team with a robust background spanning media, creative and consulting to further boost the company’s innovation agenda.
“Stephanie has been a key member of our team for over three years, and since joining, her presence has been felt across the entire company,” said Zvika Netter, Innovid’s CEO and co-founder. “We look forward to all the ways she will continue to elevate Innovid’s innovation efforts during this critical time for both the industry and company itself.”
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