Browser maker concerns
Browser maker Vivaldi said yesterday: FLoC off! Vivaldi does not support FLoC. Co-founder and CEO Jon von Tetzchner added: Our privacy policy is simple and clear; we do not want to track you.
He added that FLoC would expose personal data in new ways. You might visit a website that relates to a highly personal subject that may or may not use FLoC ads, and now every other site that you visit gets told your FLoC ID, which shows that you have visited that specific kind of site, he said.
These risks could go beyond embarrassment to have serious implications for society if used by authoritarian governments. A dictatorship may be able to work out that dissenters often seem to have one of the same five FLoC IDs. Now anyone who visits a nationally controlled website with that ID could be at risk, he added. We will not support the FLoC API and plan to disable it, no matter how it is implemented.
Les navigateurs basés sur Chromium Vivaldi et Brave bloquent déjà FLoC, la technologie de traçage expérimentée dans Google Chrome pour remplacer les cookies tiers publicitaires
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Chrome : ce site vous prévient si Google vous espionne
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Automotive search marketers can rejoice as Microsoft Advertising announced the pilot program for Automotive Ads yesterday morning.
“Automotive Ads are feed-based product ads where automotive marketers can upload all the attributes of their car inventory (make, model, year, trim, image, URLs, etc.) and showcase them on the Microsoft Bing.com SERP right rail, the Bing image results page, and native placements on the Microsoft Audience Network,” said the announcement.
Why we care. The pandemic meant that fewer people felt comfortable taking public transportation, but it also put a halt to new car production. As a result, used cars were in very high demand. This meant that dealerships had to keep up with constantly changing inventory–and Microsoft’s existing options for auto advertisers wasn’t cutting it. In fact, many search marketers in the automotive space ended up creating their own tech workarounds to keep their ads up to date.