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Google is all set to leave the Third party cookie behind as the initial test of Federated Learning of Cohorts commonly known as FLoC has gone live in selected regions for limited users only. This new FLoC technology will revolutionize how the advertising companies including Google itself tracks the user based on their browsing history to target them with specific ads. Unlike third party cookies, FLoC technology does not track users individually, instead it creates a group of internet users or Cohort with similar browsing interests , and based on that information , the whole Cohort of thousands of users will be subjected to the relevant online ads instead of tracking an individual’s browsing history.

New zealandUnited kingdomUnited statesKen paxtonMarshall valeFederated learningPrivacy sandbox product managerAdvertising giantTech giantDigital information world google floc is ready to replace and take over the third party cookies in chrome once for allபுதியது ஜீலாந்துஒன்றுபட்டது கிஂக்டம்ஒன்றுபட்டது மாநிலங்களில்கேன் பாக்ஸ்டன்மார்ஷல் வேல்கூட்டமைப்பு கற்றல்