Automotive search marketers can rejoice as Microsoft Advertising announced the pilot program for Automotive Ads yesterday morning.
“Automotive Ads are feed-based product ads where automotive marketers can upload all the attributes of their car inventory (make, model, year, trim, image, URLs, etc.) and showcase them on the Microsoft Bing.com SERP right rail, the Bing image results page, and native placements on the Microsoft Audience Network,” said the announcement.
Why we care. The pandemic meant that fewer people felt comfortable taking public transportation, but it also put a halt to new car production. As a result, used cars were in very high demand. This meant that dealerships had to keep up with constantly changing inventory–and Microsoft’s existing options for auto advertisers wasn’t cutting it. In fact, many search marketers in the automotive space ended up creating their own tech workarounds to keep their ads up to date.
Google is all set to leave the Third party cookie behind as the initial test of Federated Learning of Cohorts commonly known as FLoC has gone live in selected regions for limited users only.
This new FLoC technology will revolutionize how the advertising companies including Google itself tracks the user based on their browsing history to target them with specific ads. Unlike third party cookies, FLoC technology does not track users individually, instead it creates a group of internet users or Cohort with similar browsing interests , and based on that information , the whole Cohort of thousands of users will be subjected to the relevant online ads instead of tracking an individual’s browsing history.