22 February 2021 4 min read
As people spend more of their money online, an uptick in digital fraud threatens ad platforms across the web and the attacks grow more sophisticated by the day. It is time for publishers and advertisers to fight back with transparency, writes Alon Carmel.
Nearly 320,000 complaints, 69 percent of which involved fraud or identity theft, have been filed in relation to coronavirus or stimulus payment information, according to the Federal Trade Commission in the US. Fraudsters are finding new ways to hack into the ad experience, running background Apps that drain batteries and steal personal data from viewers while they watch ads.