Ian Anderson10:40, May 28 2021
Andrew Cornaga/Photosport
Taranaki s Paige Hareb in action at the Surfing New Zealand National Championships at Piha Beach in January.
Paige Hareb and Saffi Vette will face a record field of women at the World Surfing Games as they attempt to qualify for the Tokyo Olympics. However, the Kiwi duo won’t have to overcome all the 120 other women competitors to grab one of the two available places for women in the New Zealand team for Tokyo – nor will they necessarily need a top-10 finish. Some of their competition in El Salvador, starting on Sunday (NZ time), have already qualified to represent their respective nations in Tokyo in July, so Hareb and Vette’s ultimate aim is to be among the top seven unqualified surfers in the women’s field.
Sk-II has launched a tech-enabled pop-up in Hainan
With the Olympics coming back to Tokyo after a delay caused by the coronavirus pandemic, brands are launching their much-anticipated sponsorship platforms to the world. For SK-II, a Japanese brand owned by Olympic sponsor P&G, the Tokyo Olympics was the perfect place to supercharge its messaging around female confidence. The Drum spoke to SK-II global’s marketing leaders to find out how they changed their destiny in such a challenging year.
Earlier this week SK-II launched a major campaign titled the ‘VS’ series, centered on six brand videos about the human stories behind some of the world’s most accomplished female athletes. The campaign launched alongside a specially written soundtrack by John Legend and localized experiential shopping activity in key markets, such as China.
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SK-II Studio has returned with an animated anthology series called the ‘VS’ Series.
It features top Olympic athletes including the gymnast Simone Biles, the swimmer Liu Xiang, Olympic tennis player Ishikawa Kasumi, Olympic Ayaka badminton duo Takahashi and Misaki Matsutomo, surfer Mahina Maeda, and Japan volleyball team Hinotori Nippon. This is SK-II’s first-of-its-kind series that aims to inspire every woman that they have the power to #ChangeDestiny.
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The work was launched by a group of talent from across WPP agencies consisting of hand-picked global talent from Grey and MediaCom, the same group that were responsible for SK-II Studio’s launch film
Merging animation, live action and story-telling with a big purpose, global prestige skincare brand SK-II returns with its next SK-II STUDIO installment - VS , a groundbreaking animated anthology series to inspire every woman that they have the power to #CHANGEDESTINY. VS Series by SK-II STUDIO is a collection of six animated films based on the real-life experiences of six Olympic athletes Simone Biles, the world’s most decorated gymnast, LiuXiang, world-record swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists, Mahina Maeda, surfer and Hinotori Nippon, the Japan Volleyball team.
Simone Biles battles Internet trolls in SK-II’s animated anthology ‘VS’
The Olympic gymnast spoke to Campaign US about her involvement in the project.
by Mariah Cooper
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