By Henry Sandercock2021-01-15T12:09:00+00:00
Source: Saputo Dairy UK
The Canadian dairy giant has added roundels to the front of Cathedral City’s cheddar blocks alongside back-of-pack branding
Saputo Dairy UK has refreshed the packaging of Cathedral City and spreads brand Vitalite in a bid to improve their on-shelf visibility.
The Canadian dairy giant has added roundels to the front of Cathedral City’s cheddar blocks displaying the brand’s royal warrant and a ‘100% British milk’ claim – the brand sources all of its milk from the south west of England.
It has also reformatted back-of-pack messaging to carry references to Cathedral City’s sliced and grated cheddar ranges as it seeks to boost consumer awareness of these products.
By Henry Sandercock2020-12-23T12:46:00+00:00
Source: Saputo Dairy UK
The NPD and DTC launches come after the firm dropped out of the top 20 cheese brands, according to The Grocer’s Top Products Survey
Davidstow has launched a range of cheeses exclusively to its new DTC website as it seeks to reignite sales following a tough 2020.
The Cornwall-based premium cheddar brand has unveiled a new 40-month-old Davidstow Reserve as well as a 60-month-old Davidstow Special Reserve – a cheese said to only usually be available to high-end chefs due to the complexity of producing it and the limited volumes available.
Both are available in hand-wrapped blocks and wax-covered ingots via Davidstow’s new website, which launched last Friday (18 December).
By Megan Tatum2020-12-18T00:01:00+00:00
We teamed up with Nielsen to review the performance of the leading brands, and own label, in 108 categories, from alcoholic drinks to tobacco, via condoms, bleach, ready meals and, of course, toilet paper
To see the performance of the brands and own-label in a specific category, select it from the drop down menu at the top of the page, or from the list at the bottom.
There’s a long story and a short. The short story for UK grocery in the past year is one of unprecedented growth. Overall retail sales of fmcg grew by £9bn or 8% [Nielsen 52 w/e 28 November 2020], with 78% of the 108 sectors tracked in The Grocer’s Top Products Survey recording value growth. In fact, more than a third (36%) saw double-digit growth this year, as food and drink shifted from out of home to take-home.
The new canned format is expected to be rolled out to retailers in the spring
FrieslandCampina is to expand its Yazoo dairy drinks portfolio next year with a first move into metal cans.
The new format will launch in the spring, said the Dutch dairy co-op, and would feed into a wider sustainability drive to be launched across the business in 2021 – which will also include an improvement in recyclability for Yazoo’s plastic bottles.
Friesland said a first move for Yazoo into cans was a response to consumer demand for more packaging choice. It already sells its market-leading Dutch chocolate milk brand Chocomel – which launched in the UK last year – in cans.