Kendamil’s boss is standing up for lactose as a key ingredient, winning royal approval and listings in the mults. How else is he battling ‘the big boys’?
By Emma Weinbren2021-04-30T08:01:00+01:00
WKD is 25 years young. It’s stayed relevant by moving with the times, and joining forces with Love Island, says SHS Drinks MD Marcus Freer
WKD is officially older than its drinkers. The alcopop is celebrating its 25th anniversary – but its target audience is 18 to 24-year-olds.
It’s an irony not lost on Marcus Freer, MD of owner SHS Drinks, who says people are often unaware of the brand’s longevity. “No one really can believe it,” he says. “WKD has been written off so many times but it keeps coming back.”
The scepticism is perhaps understandable. In many ways, WKD feels like a product of a bygone era. At the time of its launch in the 1990s, alcopops were booming and lad culture was at its height. Since then, many of the big alcopop brands have fallen by the wayside. Laddishness, meanwhile, has given way to a new generation of more moderate drinkers.
By Kevin White2021-04-08T11:02:00+01:00
Source: Kendamil
The brand’s classic cows milk variant in stages one, two and three will go on sale in Tesco later this month
Fast-growing infant formula brand Kendamil has secured its biggest supermarket supply contract to date, with a national listing in 545 Tesco stores set to kick off on 19 April.
Kendamil, which is the only major infant formula brand to both source its milk and manufacture in the UK, is supplied by 220 Lake District dairy farms. It has won listings for its Classic cows milk variant in stages one, two and three (rsp: £10/900g cans).
By Edward Devlin2021-02-25T16:18:00+00:00
Retail sales of Wagon Wheels are up 18%, Jammie Dodgers up 5.4% and Maryland Cookies up 1.8%, according to The Grocer’s Top Products Survey with Nielsen
Jammie Dodgers and Wagon Wheels maker Burton’s Biscuits is being put up for sale after its owner appointed bankers to explore options.
Ontario Teachers’ Pension Plan, which bought Burton’s in 2013, has hired advisors at Stamford Partners to run the process for the UK’s second largest biscuit manufacturer over the coming months, The Grocer has learned.
City sources said the auction was expected to be highly competitive and could fetch upwards of £360m after demand for biscuits skyrocketed during the pandemic as shoppers stocked up cupboards with household favourites throughout lockdown.
Cathedral City’s sales rise was key to Saputo’s success
Cathedral City owner Saputo Dairy UK delivered “robust” results for the year to 31 March 2020, with profit growing on the back of “another strong performance” by its key brands.
Accounts posted on Companies House for Dairy Crest Limited (which remains Saputo’s legal entity in the UK) showed operating profit rose from £3.4m during the previous 12 months to £27.6m. Pre-tax profits also grew significantly, from a loss of £10.6m to £17.9m, while EBITDA rose from £17m to £53.2m.
Much of the growth came from sales rises by market-leader Cathedral City and best-selling spreads brand Clover. The supplier also noted prior-year losses had been incurred via Saputo transaction and acquisition costs in 2019.