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MultiChoice provides financial assistance to young content creators
Over R180m in support for more than 25 black-owned enterprises through its innovation fund since 2016, with eight new beneficiaries added this year.
By Palesa Mofokeng
20 May 2021 12:00
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Small businesses are vital to the countryâs economic growth, says the pay-TV provider. Image: Shutterstock
The past year witnessed an explosion in demand for online content as people were forced to stay âlockedâ up in their homes due to the Covid-19 pandemic.
MultiChoice responded by collaborating and empowering online content creators to scale up and meet the growing demand, with the MultiChoice Innovation Fund adding eight beneficiaries to its list, all black-majority-owned businesses â helping them to create 47 new jobs.
Just Whoosh it and Swypa will deliver
By Mpiletso Motumi
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Johannesburg - Lebeko Mphelo, founder of payment solutions company Whoosh Innovations, is one of the eight beneficiaries of the MultiChoice Innovation Fund.
His entrepreneurship skills have always been with him as he grew up selling something or other to make some money.
“There was always that yearning to really participate in the entrepreneurial journey.
“I worked in corporate and I left after an opportunity to have a stake in a farming business somewhere else.”
This was after doing several projects for other people, including launching the Tshwane WifiTV and helping a Portuguese company set up in South Africa.
Apr 13, 2021
What does an online delivery service, a payment solutions provider, an online publication and a film and television production company have in common? Young and passionate entrepreneurs funded by the MultiChoice Innovation Fund.
This support was crucial during the past year’s Covid-related challenges. The fund provided much-needed financial support to the eight beneficiaries, all black majority-owned small businesses, which helped them to create 47 new jobs.
Some of the companies that have been added to the growing list of MultiChoice Innovation Fund beneficiaries include: Bubblegum Club: Born as a cultural intelligence agency, it has grown into a digital publication and a content production studio.
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