Xaxis Malaysia names new managing director Details
GroupM’s influencer marketing solution INCA and digital media arm Xaxis Malaysia and has named Aravind Menon managing director. He will be reporting into both Arshan Saha, Xaxis CEO Asia Pacific, and Chanchal Chakrabarty, GroupM CEO, Malaysia. As part of his remit, Menon will manage and lead Xaxis and INCA Malaysia’s strategy and operations. This includes spearheading future digital development as well as client transformational initiatives and mentoring new talent.
Menon, who brings 18 years of experience to the role, was previously the head of supply and product development in GroupM’s trading team, where he led the group’s digital investment strategy across key partners and created high value supply and trading strategies for clients. In 2020 Menon became secretary of the Malaysian Digital Association, a council representing Malaysian corporations including digital publishers, platforms,
Commenting on the victory, Star Media Group chief business officer Lydia Wang said: “We are incredibly humbled to have been named one of Malaysia’s favourite brands. “The Star has won Gold in the Media Networks category and we would not have achieved this without the monumental trust and support from our readers. They truly are at the heart of all that we do.
CONSUMERS have voted for The Star as one of their favourite brands in the prestigious Putra Brand Awards (PBA) 2020.
This is the first time that it has won the Gold award in the Media Networks category since the inception of the PBA, a testament of the years of informing and inspiring through compelling and trusted content.
PETALING JAYA: Consumers have voted for The Star as one of their favourite brands in the prestigious Putra Brand Awards (PBA) 2020.
This is the first time that it has won the Gold award in the Media Networks category since the inception of PBA, a testament of the years of informing and inspiring through compelling and trusted content.
The publication has over the years been winning an award in the media category when the awards were first introduced in 2010. This is the 11th year for the PBA, also known as the “People’s Choice Awards”.
In 2020, accessibility was key and The Star made the conscious effort to ensure that pertinent content surrounding the latest update on the Covid-19 pandemic did not lie behind a paywall but was instead accessible by all.
Putra Brand Awards winners to be announced in February 2021 thesundaily.my - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thesundaily.my Daily Mail and Mail on Sunday newspapers.