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Manulife Singapore: 2 in 3 Singaporean retirees regret not planning earlier for retirement

Manulife Singapore: 2 in 3 Singaporean retirees regret not planning earlier for retirement
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Analysis: Be upfront How you pitch is a reflection of your brand

Details 05 March 2021 The trend of clients choosing not to disclose budgets during initial conversations with agencies is not new and agency leaders MARKETING-INTERACTIVEspoke to recently said while most clients are largely upfront with their budgets, there are some who are either unsure about what they ought to be paying for (in terms of scope of work) or prefer agencies to recommend an appropriate budget based on their ambitions. According to a report by 4As Malaysia and R3 in 2016 titled Finding an agency , unclear evaluation criteria (27%), unclear briefs (19%), and lack of transparency on pitch details (17%) are some of the key areas that agencies are frustrated with during the pitch process.

Manulife SG s marketing lead Cheryl Lim exits after four years

AXA SG hands former marketer Li Choo Kwek-Perroy MD role for Life business

Details 11 January 2021 AXA Insurance Singapore has named former marketer Li Choo Kwek-Perroy as managing director, Life, effective immediately. She will lead the company’s Life strategic business unit including product, claims and underwriting, as well as the Life distribution channels, reporting to Jean Drouffe, CEO. She succeeds Sean Goh who has decided to pursue other opportunities outside the organisation.  Her return to AXA Group comes over a year after her departure from Manulife Singapore, where she held the role of chief transformation officer and chief customer officer Kwek-Perroy for over three years. In her three years with Manulife, Kwek-Perroy has been involved in several out-of-box campaigns and forging new partnerships.

#MarketingEventsAwards 2020 highlight: Manulife Singapore makes learning and upskilling fun

Details 17 December 2020 Taking home the most coveted Event Marketer of the Year 2020 award for this year’s Marketing Events Awards is Manulife Singapore. The financial service provider bagged six gold awards for the categories Best Business Event: Internal, Best Creative Element for an Event, Best Event Ambience, Best Event by an In-house Team, Best Experiential Marketing, and Best Immersive Experience. It also won one silver award for Best Use of Live Streaming. On top of that, Manulife was also finalists for three other categories: Best Digital Integration, Best Innovative Transition - Physical to Virtual, and Best Virtual Event (B2B). The financial company has most certainly impressed the judges at Marketing Events Awards this year. Here’s a deeper dive into one of its award-winning campaign.

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