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The segment saw phenomenal growth last year when people were confined to their homes. BestMediaInfo.com speaks to various gaming platforms to understand how they propose to sustain the growth
Octro Inc. open to ads on gaming platforms, considers brand integrations on games
In an exclusive interview with BestMediaInfo.com, Manav Sethi, Chief Marketing Officer, Octro Inc. says brands have approached them with the possibility of doing brand integrations or branded rewards
Manav Sethi
Gaming platforms are fast becoming an attractive destination for brands, which are looking at different options to endorse their products. Though Octro Inc., which has several games such as Teen Patti, Rummy and Tambola, depends very little on advertising for their revenue, they are considering associating with brands on their games. In an exclusive interview with BestMediaInfo.com, Manav Sethi, Chief Marketing Officer, Octro Inc. says they are witnessing a lot of interest from brands that want to advertise on their Tambola platform.
Online gaming company Octro has started expanding its business overseas after traction in its casino and card games, namely PlayRummy and Teen Patti, according to a senior company official. The firm s Chief Marketing Officer Manav Sethi said the move of some state governments to ban online gaming is helping gaming companies that are registered outside India. By March of 2021, we would start the user acquisition for international markets, Sethi told PTI. He claimed that the company has seen 100 per cent growth year-on-year, and its revenue is in three digits of crore on Indian currency. Octro owns online games including PlayRummy, Teen Patti, Indian Rummy, Tambola and Soccer Battles. The company s card games involve real monetary transactions that it calls a game of skills.
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