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The Magic Wheel of PPC Automation Optimization
Human-guided automation is the future, and knowing how to manage and optimize automated PPC campaigns is key. Here s a guide on how to do it right.
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With the increase in automation offered by Google Ads and Microsoft Ads (whether advertiser-appreciated or not), one would be wise to not simply accept automation and utilize it but to optimize it, as well.
Wait, how does one optimize automation?
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Doesn’t one simply push the button to move to Target ROAS or Smart Shopping campaigns, then sit back and crack open a cold one while the machine does the heavy lifting?
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Dawn Powell’s underappreciated novel “A Cage for Lovers,” from 1957, is a window to her greater genius.Photograph from AP
Unavailability exacts two interrelated tolls on works of art: neglect and misunderstanding. If few can access a work, then it is seldom discussed, and, if it does finally become available, and earns overdue appreciation, it is often the victim of a rush to judgment that leaves the best parts of the artist’s inspiration overlooked. This problem recently came back to mind when I received a cherished Christmas present from my daughters: a rare first edition (and there is, to date, no second one) of “A Cage for Lovers,” the novel, from 1957, by Dawn Powell, which exemplifies the misdirection and vagaries of artistic reputation. It is Powell’s penultimate novel, and the only of her later ones that hasn’t been republished. This is especially dismaying given that “A Cage for Lovers” shows Powell in her full artistic maturi