Lightspeed teams up with Google to help retailers increase local shopping revenue
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Integration allows omnichannel retailers to automate ads and real-time inventory levels directly from the Lightspeed platform
MONTREAL, May 11, 2021 /PRNewswire/ -
Lightspeed(NYSE: LSPD) (TSX: LSPD), a leading provider of cloud-based, omnichannel commerce platforms, announced today it will
, to help independent businesses globally as they safely re-open and expand their in-store capacity. As consumer preference towards shopping locally increases, the direct integration between Lightspeed and Google will allow independent retailers to manage a number of Google tools directly in their Lightspeed commerce platform at no additional cost.
Lightspeed, Google partner to offer marketing, advertising tools to retailers
Lightspeed has partnered with Google to give its small and medium-sized business (SMB) retailers access to Google’s marketing and advertising tools.
Through the new partnership, Lightspeed users will have access to Google My Business, Google Smart Shopping Campaigns, and Google Local Inventory Ads through Lightspeed’s platform. According to Lightspeed, allowing access to Google’s tools directly through its existing platform will help SMB merchants grow by increasing their visibility.
According to Lightspeed, allowing access to Google’s tools directly through its existing platform will help SMB merchants grow by increasing their visibility.
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With the increase in automation offered by Google Ads and Microsoft Ads (whether advertiser-appreciated or not), one would be wise to not simply accept automation and utilize it but to optimize it, as well.
Wait, how does one optimize automation?
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Doesn’t one simply push the button to move to Target ROAS or Smart Shopping campaigns, then sit back and crack open a cold one while the machine does the heavy lifting?