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Media & marketing employers explain how they approach 26 January

Media & marketing employers explain how they approach 26 January
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Access PR appoints former AdNews journalist Paige Murphy to senior account manager role

Access PR appoints former AdNews journalist Paige Murphy to senior account manager role
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

Media and marketing renaissance predicted following Facebook news removal

February 19, 2021 10:43 Yesterday’s decision from Facebook to remove news from local and international outlets will have a trickle down effect beyond the publishing industry, PR and social specialists have said. With the public relations industry so closely tied to publishing and the impact Facebook’s move will have on earned media, some have voiced support for smaller publishers while calling out the “arrogance” of larger publishers. Magnum & Co managing partner, Carl Moggridge, said a “media and marketing renaissance” could be on the horizon, improving the quality of news content and the creativity driving brand activations on social media. “The fact some, mostly big, publishers want digital platforms to not only subsidise their journalism, but also get access to data and algorithm changes is the height of arrogance. It’s important to remember audiences, revenue and advertising dollars have been moving away from them for decades. Way before Facebook was even a t

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