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Macca s, DDB Sydney and OMD named $1M winners in Nine s 2021 State of Originality Competition

July 23 2021, 9:17 am | BY Ricki Green | 2 Comments McDonald’s is the winner of the biggest prize in Australian advertising, along with its agencies DDB Sydney and OMD: $1 million worth of inventory as the winners of Nine’s State of Originality competition. Determined by an all-star judging panel and the Australian public, Nine’s State of Originality challenged brands and agencies to take the platform of State of Origin and create unmissable ads that captured the attention of the millions of viewers watching each round of the series. The winning McDonald’s ad, “End of Night”, celebrates a part of the footy seldom shown: the period several hours after the big game. We follow a street sweeper driving around the city late at night as fans, revellers, commentators and Origin greats make their way home with one thing in common: a hunger for Macca’s.

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McDonald s campaign by DDB wins Nine s State of Originality

July 23, 2021 8:42 DDB’s ‘End Of Night’ campaign for McDonald’s has taken out Nine’s inaugural State of Originality competition, winning the prize of $1 million in advertising inventory across Nine’s assets. The campaign ran in two versions across New South Wales and Queensland during State of Origin 2021, with OMD looking after media for the campaign. Nine’s all-star judging panel, alongside the Australian public, voted to name the McDonald’s campaign the winner. Nine director of Powered, Liana Dubois, said: “My sincere congratulations go to McDonald’s and their agencies, DDB and OMD. “They took up both the challenge and opportunity in State of Originality to produce some great work that showcases the power of original storytelling, beautifully executed and delivered within the right context.

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Nine announces third and final round of finalists for State of Originality competition

July 15 2021, 8:39 am | BY Ricki Green | No Comments Nine has unveiled a final selection of seven entries in its State of Originality competition and opened the public voting component, as the 2021 State of Origin series concluded this evening on the Gold Coast. The final round of the competition, aimed at inspiring Australian marketers and creative agencies to come up with new creative executions, sees major brands Arnott’s, Isuzu, Officeworks, Rebel, Sportsbet, Stan and Warner Bros. entering for the chance to win the biggest prize in Australian advertising. In total, 16 brands entered the competition, which was created by Nine’s marketing solutions division Powered and announced at last year’s Upfronts, with more than $1 million in advertising inventory up for grabs across Nine’s leading television, radio, digital and print assets.

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Arnott s, Officeworks and Rebel join State of Originality comp for Origin III

Arnott s, Officeworks and Rebel join State of Originality comp for Origin III
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Beauty and the Geek to air with Aldi, Fantastic and KFC integrations

Beauty and the Geek to air with Aldi, Fantastic and KFC integrations July 8, 2021 1:45 Aldi, Fantastic Furniture and KFC have been confirmed as the the major sponsors for Nine’s reboot of Beauty and the Geek. The show previously aired on the Seven Network, for six season, culminating in 2014. Hosted by Sophie Monk, Beauty and the Geek premieres this Sunday, 11 July on Channel Nine and 9Now as ten ‘beauties’ and ten ‘geeks’ work through a series of real-life challenges in the search for a romantic spark or lifelong friendship. Complementing the reality TV show will be bespoke in-show branding for the major sponsors.

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