Google Started a Cookie Fight: Here s How Marketers Can Respond cmswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmswire.com Daily Mail and Mail on Sunday newspapers.
Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech April 26, 2021
Privacy concerns, potential discriminatory categorization of people and data control have some publishers including The Guardian joining web browsers in blocking Google’s cookieless tracking and ad targeting method, FLoC. Meanwhile, The New York Times is among publishers open to testing FLoC, or Federated Learning of Cohorts, a method that categorizes groups of people based on their website visits and enables ad targeting and measurement in aggregate, rather than at an individual level. But as contributors to WordPress, which operates the foundation for millions of websites, also have mulled disabling FLoC, and as European regulators delay trials there, the anti-FLoC chorus grows louder.
Carnegie Endowment for International Peace
Maria Koomen
Source: Getty
Summary: The encryption debate in the European Union (EU) continues to evolve, with new drivers, stronger tools, and increasingly higher stakes. The debate among policymakers and experts is maturing, but there is a widening knowledge gap between political elites and the public around encryption.
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Introduction
The encryption debate in the European Union (EU) continues to evolve, with new drivers, stronger tools, and increasingly higher stakes. The debate among policymakers and experts is maturing, but there is a widening knowledge gap between political elites and the public around encryption. In Europe, encryption is perceived in two conflicting ways. It is a tool for privacy and security and therefore is an essential component of Europe’s open societies and markets; but it is also argued to be a shroud for criminal activ
France’s Council of State, the country’s highest legal entity, is meeting on Friday (16 April) to decide whether to allow the widespread retention of connection data, despite the EU Court of Justice in Luxembourg having already ruled against the practice several times. EURACTIV France reports.
According to a request made by several associations, including digital rights group La Quadrature du Net, several decrees put forward by the French government would have breached EU law because they allow the widespread and indiscriminate storage of French citizens’ connection data.
With these decrees, operators have been requested by intelligence services to store data such as identifiers, IP addresses, names and associated addresses, and lists of telephone antennas used, for criminal investigations or national security purposes.
Google backs EU plans to fight child sexual abuse euractiv.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from euractiv.com Daily Mail and Mail on Sunday newspapers.