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Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech April 26, 2021 Privacy concerns, potential discriminatory categorization of people and data control have some publishers including The Guardian joining web browsers in blocking Google’s cookieless tracking and ad targeting method, FLoC. Meanwhile, The New York Times is among publishers open to testing FLoC, or Federated Learning of Cohorts, a method that categorizes groups of people based on their website visits and enables ad targeting and measurement in aggregate, rather than at an individual level. But as contributors to WordPress, which operates the foundation for millions of websites, also have mulled disabling FLoC, and as European regulators delay trials there, the anti-FLoC chorus grows louder.

New yorkUnited statesAllison murphyDoug huntingtonMark zoharSimon fondrie teitlerJosepha hadenNew york timesWorld wide web consortiumPrivacy sandboxYork timesGeneral data protection regulationPrivacy directiveபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்அல்லிசன் மர்பி