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It seems simple enough. Come up with a concept. Write a few words. Consult your thesaurus. Check your spelling. Voila a piece of copy. While there s no denying you ve come up with a paragraph or two, and perhaps your prose is even grammatically correct, questions remain. Does it meet the end goal? Is it informative? Is it entertaining? It s more than words on paper. It s stringing thoughts and ideas together cohesively in a way that will capture the reader s attention. Being a copywriter is more than meets the eye, or what is read on paper.
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When it comes to marketing, content is and will always be king. But most people are under the impression that content only entails visual content, when in fact, written content is just as powerful, if not more. There are millions of consumers whose attention you’re pining for, and you can’t just pique their interest with just pretty graphics alone. Whether you’re deploying a social media ad, a newsletter, or a traditional direct mail advertisement, copy matters. It’s what helps you connect to your audience in a way that no image or video can.