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©Vikram/stock.adobe.com Britannica Shop provides useful guides to everyday living. This content is created by independent writers who have no influence on Britannica s editorial policies and standards. Britannica s editorial staff is not involved in the creation of this content. When you make a purchase using these links, Britannica may receive revenue. It seems simple enough. Come up with a concept. Write a few words. Consult your thesaurus. Check your spelling. Voila a piece of copy. While there s no denying you ve come up with a paragraph or two, and perhaps your prose is even grammatically correct, questions remain. Does it meet the end goal? Is it informative? Is it entertaining? It s more than words on paper. It s stringing thoughts and ideas together cohesively in a way that will capture the reader s attention. Being a copywriter is more than meets the eye, or what is read on paper.

United statesDerek franklinAlan sharpeLeo burnettBritannica shopPremium digital copywriting training bundleCreative directorEncyclopedia britannicaNcyclopedia britannica topicsஒன்றுபட்டது மாநிலங்களில்டெரெக் பிராங்க்ளின்ஆலன் கூர்மையானலியோ பர்னெட்பிரிட்டானிக்கா கடைப்ரீமியம் டிஜிட்டல் நகல் எழுதுதல் பயிற்சி மூட்டைபடைப்பு இயக்குனர்