Reitan Convenience Invests in Sustainable C-Stores
The chain’s new PBX brand will open this summer in Sweden as a “living lab.”
March 03, 2021
STOCKHOLM While many retailers paused their sustainability projects due to the pandemic, Reitan Convenience Sweden AB continued to accelerate and launch the new brand PBX with the ambition of creating the world s most sustainable convenience store.
The store, which will open in Stockholm mid-year, will function as a so-called “living lab,” where Reitan Convenience can test its sustainability strategy in a fast and efficient way. Reitan will use the store to directly investigate and evaluate what is most sustainable in terms of both operations and supply, in order to speed up sustainability work in its other operations.