Sweden: Reitan to launch sustainable new c-store format PBX

Sweden: Reitan to launch sustainable new c-store format PBX
Sweden: Reitan to launch sustainable new c-store format PBX
New brand will function as a so-called "living lab" where the company’s sustainability strategy can be tested.
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© Reitan Convenience Sweden
Reitan Convenience Sweden is accelerating the launching of its new brand PBX, a format that ambitions to become “the world’s most sustainable convenience store”, according to the company. Work is now underway to build the store, which will open in Stockholm after the summer.
The new PBX store will function as a so-called "living lab" where the company’s sustainability strategy can be tested.

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