Gillette picks 10 distinct KOLs in Singapore for new Skin care launch Details 21 May 2021
Global FMCG company P&G has engaged 10 key opinion leaders (KOL) for its Skin by Gillette product range. As part of the Instagram campaign, the KOLs were tasked to create a series of Instagram stories and posts of using the product.
MARKETING-INTERACTIVE understands that Gillette worked with VaynerMedia for the execution. Some of the other KOLs spotted for the execution are the likes of comedian Rishi Budhrani, Aiman Haikal who works with Night Owl Cinematics, digital agency Hey Group founder Shafiq Hameed, GRVTY Media co-founder Jonathan Chua.
P&G Ranks #30 on 100 Best Corporate Citizens of 2021
P&G Ranks #30 on 100 Best Corporate Citizens of 2021
This marks 7th year on the list for P&G
CONTENT: Multimedia with summary
The 100 Best Corporate Citizens ranking is based on 146 ESG transparency and performance factors in eight pillars: climate change, employee relations, environment, finance, governance, human rights, stakeholders and society, and ESG performance. Using a methodology developed by 3BL Media, all Russell 1000 Index companies are researched by ISS ESG, the responsible investment research arm of Institutional Shareholder Services. Data and information used in the 2021 edition of the 100 Best Corporate Citizens ranking is from March 13, 2020 to March 19, 2021
The sustainability train is leaving the station and brands need to hop on or they, and their profits, may be left behind by consumers who demand both an affordable product and a corporate focus on doing the right thing.
Sponsor Spotlight 05/08/21
(ATR) IOC worldwide sponsor P&G focuses on athletes for its latest Olympics campaign.
Alyson Felix and daughter Cammy in P&G film (P&G)
The company said the “Lead with Love” campaign is inspired by the many Olympic and Paralympic athletes who are achieving greatness on the field of play while also taking action to make a positive difference in their communities.
P&G debuted two short films on Wednesday highlighting the efforts of athletes.
“Love Leads to Good” celebrates the important role all parents have in raising their children to be good. “Your Goodness is Your Greatness” is narrated from the perspective of proud parents and features athletes including the USA’s six-time Olympic Gold Medalist Allyson Felix, Track and Field; four-time World Champion Carissa Moore, Surfing; and Olympic Gold Medalist, Elena Delle Donne, Basketball.