Gillette picks 10 distinct KOLs in Singapore for new Skin care launch Details 21 May 2021
Global FMCG company P&G has engaged 10 key opinion leaders (KOL) for its Skin by Gillette product range. As part of the Instagram campaign, the KOLs were tasked to create a series of Instagram stories and posts of using the product.
MARKETING-INTERACTIVE understands that Gillette worked with VaynerMedia for the execution. Some of the other KOLs spotted for the execution are the likes of comedian Rishi Budhrani, Aiman Haikal who works with Night Owl Cinematics, digital agency Hey Group founder Shafiq Hameed, GRVTY Media co-founder Jonathan Chua.