An independent report analysing the reputation of 14 of the world’s biggest beauty players around environmental, social and corporate governance (ESG) criteria has ranked Kao, Procter & Gamble Beauty and Estée Lauder leaders.
The inaugural
ESG Cosmetics report, conducted by business intelligence specialist alva, ranked 14 global cosmetic majors according to reputation relating to ESG efforts based on analysis of publicly available data from December 2020 to February 2021 across print and online media, investor, regulator, government, public and NGO sources from 250 countries in 100 different languages.
Findings revealed all beauty companies were actively engaging on ESG issues, many of which were positively received. Rankings were established based on a points system from -100 to 100, with zero being neutral and 37 being the cosmetics sector average.
alva’s ESG ranking saw Kao take top spot with 66 points, followed by P&G Beauty (64 points), Estée Lauder (63 points), Beiersdorf (63 points), Unilever (63 points), Sephora (41 points), L’Occitane (33 points), Natura (31 points), Clarins (29 points), Revlon (20 points), Coty (18 points), L’Oréal (17 points), Shiseido (14 points) and Ritua
The campaign talks about Desraj Singh, Daulat Bi Khan, Sharib Hassan and many more who went beyond their call of duty
India has been grappling with a devastating second wave of the Covid-19 pandemic and it is the everyday
kindness of people around us that has made it possible for so many of us to slowly get through this disaster.
Ariel India s latest campaign raises a toast to everyday heroes around us who have gone beyond their call of duty to help complete strangers during this time of crisis.Every burden feels lighter when it s shared. With this thought,
Ariel India has released a video capturing the stories of real heroes who are leading by example and doing more than their share during the pandemic.
'Mooche Ho Toh Nathulal Jaise, Warna Na Ho’ was a popular dialogue by Big B from a Bollywood movie from the 80’s, where the actor goes on to praise Nathulal’s bushy moustache, in contrast to his own clean-shaven ‘saaf maidaan’ (clear field).