With AirPods Max, Apple is out to create a new segment where others will play catchup
It’s clear that the AirPods Max are geared for those who are willing to pay more for high-quality audio. Updated: December 16, 2020 11:32:51 am
The spatial audio feature is one of the AirPods Max s big highlight features. (Image credit: Apple)
When Apple launched the AirPods Max earlier this week, consumers mocked the tech giant for selling over-the-ear, wireless headphones for $549 (they’re priced Rs 59,900 in India). Since the announcement, the entire conversation has been squarely on the retail price, shifting focus from the product and the value it brings to the premium over-ear headphone segment. These extreme reactions are nothing new when a new Apple device hits the market, but in the case of the AirPods Max, people seem to have overlooked the contribution Apple has made in the audio space over the years.
Sunday 13 December 2020
Today we want to convince you your home needs, wants and deserves more microphones than a recording studio. Why? Smart speakers.
These compact, living-room-ready speakers let you talk to digital assistants like Siri, Google Assistant and Alexa. You can ask for your favourite songs, to turn your smart lights on and off and to remind you do call your mum at 6pm.
Advertisement
And even if you have little interest in talking to tech, the best smart speakers also work perfectly as affordable fuss-free wireless sound systems. They are the easiest, often cheapest, way to get multi-room audio in your home.