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With AirPods Max, Apple is out to create a new segment where others will play catchup It’s clear that the AirPods Max are geared for those who are willing to pay more for high-quality audio. Updated: December 16, 2020 11:32:51 am The spatial audio feature is one of the AirPods Max s big highlight features. (Image credit: Apple) When Apple launched the AirPods Max earlier this week, consumers mocked the tech giant for selling over-the-ear, wireless headphones for $549 (they’re priced Rs 59,900 in India). Since the announcement, the entire conversation has been squarely on the retail price, shifting focus from the product and the value it brings to the premium over-ear headphone segment. These extreme reactions are nothing new when a new Apple device hits the market, but in the case of the AirPods Max, people seem to have overlooked the contribution Apple has made in the audio space over the years.

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