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TikTok, Facebook, Snap, Pinterest and Twitch on reinventing shopping with social commerce
When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and
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hoppable ads to entice SMEs and direct response marketers. The Drum talks to TikTok, Facebook, Snap, Pinterest and Twitch about their unique attempts to rebuild our retailers and grow a new segment of ad spend.
Almost a quarter (23%) of UK shoppers now use social media to discover and buy new products. And increasingly, they are happy buying products from trusted influencers and brands on their favourite social channels.
Pinterest UK boss on its e-commerce development: Brands are a natural insert thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Pinterest predicts business trends for 2021
December 11, 2020 2:38
Pinterest has released which trends it thinks will shape business in 2021.
The announcement:
Every year, Pinterest’s insight team analyses emerging searches to predict the top trends that marketers should watch for the year to come. This annual report gives them a valuable peek into what their consumers are thinking to do or buy in 2021. In last year’s report, 80% of the trends Pinterest predicted for 2020 held strong. These insights are a strategic way for brands to tap into the top themes and ideas that Pinterest users are starting to look for, that are not-yet-trending and that will become the next-big-thing tomorrow.