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Pinterest recruits former Guardian commercial chief Nick Hewat to head sales
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6 trends and insights about the future of shopping
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How long? 1 minute
Shopportunities: Pinterest, Portas and reinventing the shopping experience
Want to know what the future of shopping looks like? Join our live online event with Pinterest s UK and Ireland country manager Milka Kramer and retail and brand adviser Mary Portas, hosted by Campaign UK editor-in-chief Gideon Spanier
That feeling when you find the right jacket, spot the loveliest lamp or stumble upon the perfect gift for your loved one. I miss it, don’t you? Shopping can feel like hard work nowadays and many miss the ideas, inspiration and spontaneity of the high street.
But the high-street experience has changed, too. Anyone else worried about buying something in-store only to find it much cheaper online when you get home?
Irish merchants can now use the Shopify Pinterest channel
Image: Pinterest
The Shopify Pinterest channel has been extended to 27 additional countries, giving 1.7m Shopify merchants access to 450m Pinterest users.
Pinterest and Shopify are expanding their partnership to help more merchants navigate the world of online shopping. As of this week, retailers in Ireland and 26 other countries can use the Shopify Pinterest app to sell their products online.
Across these regions, which include the UK, Australia, Brazil, France and Germany, Shopify has more than 1.7m customers. The partnership will allow merchants in these locations to bring their products to Pinterest and turn them into discoverable “shoppable product pins”, the companies said.
Pin-demic: How Covid lockdowns sparked surge in Pinterest s users and quadrupled the firm s value
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