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California’s college athletes eye their first payday under new NCAA rule July 15, 2021 NCAA athletes now can earn money from third parties through sponsorship deals and other avenues. Pauley Pavilion is home to UCLA’s basketball and gymnastics teams, and other sports programs. (Photo by Jackson Devine/Cronkite News) Experts say the rule regarding name, image and likeness will make the recruiting process easier for schools with well-known brands, such as UCLA. (Photo by Jackson Devine/Cronkite News) LOS ANGELES – Southern California college athletes are making their first moves to profit off their name, image and likeness now that a groundbreaking NCAA rule has taken effect.

University of southern californiaUnited statesPauley pavilionReggie bushVictoria jacksonJackson devine cronkiteTim henningMatt leinartDrew petersonDorian thompson robinsonAttention college athletesArizona state universityJackson devineCronkite newsSouthern californiaBarstool athletes