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New moneymaking rules for student-athletes already taking hold at Dartmouth >Dartmouth College guard Zach Sammartino whoops with delight during the late going of Saturday s 42-10 defeat of Ivy League rival Yale on Memorial Field. Injured tackle Griff Lehman, left, and center Evan Hecimovich look on. (Tris Wykes - Valley News) Copyright Valley News. May not be reprinted or used online without permission. Send requests to permission@vnews.com. Purchase a reprint » Purchase a reprint » >Modified: 7/24/2021 9:46:38 PM
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HANOVER When the calendar flipped from June to July, it marked a momentous change in collegiate athletics.
After generations of prohibition in the name of amateurism, student-athletes can now try to make money off their name, image and likeness or NIL while in school.
California’s college athletes eye their first payday under new NCAA rule
July 15, 2021
NCAA athletes now can earn money from third parties through sponsorship deals and other avenues. Pauley Pavilion is home to UCLA’s basketball and gymnastics teams, and other sports programs. (Photo by Jackson Devine/Cronkite News)
Experts say the rule regarding name, image and likeness will make the recruiting process easier for schools with well-known brands, such as UCLA. (Photo by Jackson Devine/Cronkite News)
LOS ANGELES – Southern California college athletes are making their first moves to profit off their name, image and likeness now that a groundbreaking NCAA rule has taken effect.