Originating on Japanese mobile phones in 1997, the colourful emoji icons gained popularity in the west and worldwide in the 2010s.
Now a common form of expression via text or email, over 10 billion emojis are exchanged between people every day.
But how welcome are these familiar faces in business communication? According to a survey done by customer experience specialists, nlighten, not all in the business world have embraced the loved emoji.
In light of the upcoming World Emoji Day (17 July), the CX company asked owners, directors, and middle and senior management across multiple industries how they felt about using emojis in their day-to-day business comms.