Sorona is a cutting-edge 37 per cent bio-based polymer, offering spinners, mills and brands a high-quality, eco-efficient fibre that adds softness, durability and stretch to fabrics without sacrificing performance. Renee Henze, global marketing and commercial development director at DuPont Biomaterials, talks fibres with Subir Ghosh.
Sorona unveils new brand website and customer portal innovationintextiles.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from innovationintextiles.com Daily Mail and Mail on Sunday newspapers.
February 24, 2021
WILMINGTON, Del. â February 24, 2021 â Today, Sorona® unveiled its new website including refreshed iconography and photography in celebration of its Common Thread Fabric Certification program and apparel sub-brandsâAgile, Aura, Luxe, Profile, Revive. The new website also includes a dedicated Customer Portal where partners can access brand assets showcasing their commitment to using the sustainably-made fiber.
Inspired by the plant-based element of Sorona polymer, the new sub-brand iconography borrows from nature utilizing hyper-detailed images of various flora that emulate the performance capabilities of Sorona in fabrics. Visitors to the website may also notice fashion forward, apparel-in-action shots, too, captured by award-winning photographer Stan Musilek.
Sorona® Unveils New Brand Website and Customer Portal for Sustainably-made Fiber
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The new website also includes a dedicated Customer Portal where partners can access brand assets showcasing their commitment to using the sustainably-made fiber. We believe in transparency and traceability throughout the value chain and celebrating the sub-brands through this innovative creative execution felt like an exciting next step.” said Alexa Raab, Global Brand and Communications Leader – Sorona®. WILMINGTON, Del. (PRWEB) February 24, 2021 Today, Sorona® unveiled its new website including refreshed iconography and photography in celebration of its Common Thread Fabric Certification program and apparel sub-brands Agile, Aura, Luxe, Profile, Revive. The new website also includes a dedicated Customer Portal where partners can access brand assets showcasing their commitment to using the sustainably-made fibe