February 24, 2021
WILMINGTON, Del. â February 24, 2021 â Today, Sorona® unveiled its new website including refreshed iconography and photography in celebration of its Common Thread Fabric Certification program and apparel sub-brandsâAgile, Aura, Luxe, Profile, Revive. The new website also includes a dedicated Customer Portal where partners can access brand assets showcasing their commitment to using the sustainably-made fiber.
Inspired by the plant-based element of Sorona polymer, the new sub-brand iconography borrows from nature utilizing hyper-detailed images of various flora that emulate the performance capabilities of Sorona in fabrics. Visitors to the website may also notice fashion forward, apparel-in-action shots, too, captured by award-winning photographer Stan Musilek.