The Bachelor records lowest ever launch ratings as Farmer finale tops non-news
July 22, 2021 10:22
The ninth season of Ten’s The Bachelor brought in its lowest metro ratings of any premiere episode to date, with an average of 482,000 viewers tuning in to the season launch featuring pilot Jimmy Nicholson.
Last season’s launch brought in 681,000 metro viewers, while the 2019 launch had 828,000 metro viewers. The program’s first-ever Australian season was previously its lowest launch, with 669,000.
The Bachelor still managed to win the 16-39 advertising demo, while 18-19 and 25-54 were taken out by Nine News.
A spokesperson for Network Ten said: “First Officer Jimmy’s journey has only just begun.
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Home and Away, Hard Quiz top the night Crikey 12 hrs ago
Home and Away (1.035 million) and
Hard Quiz (957,000) were the most watched non-news programs followed by the 5.30pm segment of
The Chase Australia with 945,000. Nine’s
Travel Guides averaged 931,000 and
Doctor Doctor jumped to 631,000 in its dying days for Nine.
Big Brother (845,000),
MasterChef Australia (760,000) rounded out the top programs of interest.
Breakfast:
Today, 321,000/213,000;
News Breakfast, 276,000/183,000.
Regional top five: Seven News, 610,000; Seven News 6.30pm, 570,000;
Home and Away, 407,000;
The Chase Australia 5.30pm, 354,000; ABC News 7pm, 317,000.
Network channel share: It is now time to merge the ABC and the SBS
Replay Video
Nine News 1.247 million