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Food And Drink Federation Announces Award Winners
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The Food and Drink Federation announces winners of Awards 2021
retailtimes.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from retailtimes.co.uk Daily Mail and Mail on Sunday newspapers.
多力多滋公司利用AR技术向音乐迷派发演出门票
在利用新技术开展营销方面，百事旗下著名零食品牌多力多滋可谓不落人后。此前，该公司曾于Mountain Dew合作开展了一系列增强现实（AR）体验。最近，它的最新活动 “Make Your Play ”也利用了AR技术，这次是为英国的音乐迷们推出一个比赛，以赢得活动门票。
据了解，利用Poplar Studio的AR技术和WebAR平台8th Wall，“Make Your Play ”活动能让AR版的互动海报出现在英国的各个城市（伦敦、曼彻斯特、伯明翰、利兹、格拉斯哥、利物浦、布里斯托尔、布莱顿、卡迪夫和南安普敦）。用户所要做的就是扫描海报上的二维码，激活AR体验，然后就能看到巨大的多力多滋LOGO变成了播放按钮，用户可以把它放在周围环境中。
在这次AR体验中，多力多滋会变成一个播放音乐内容的音频门户，然后用户会被�
The Food And Drink Federation Publishes Awards Shortlist
kamcity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kamcity.com Daily Mail and Mail on Sunday newspapers.
5th February 2021
Representatives from across the supply chain came together virtually this week to celebrate the efforts of the food and drink industry over the last year at the Food and Drink Federation Awards 2020.
The event toasted the achievements of the sector across a variety of categories including areas of innovation, sustainability, and growth. The awards also recognized the efforts of the individuals who work within the industry.
Ian Wright, the Federation’s Chief Executive, said: “Every year, the FDF Awards is inundated with high calibre entries from across our industry. For 2020 the judging was particularly challenging, as every single entrant played a crucial role in feeding our country during the pandemic.