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Medical influencers – and the risks By Contributor 12th May 2021 An increasing number of medical professionals are using their social media profile to generate interest in topics, products, brands and services. Dr Beth Walker and Dr Ellen Walshe, Medico-Legal Consultants at Medical Protection, discusses the benefits and risks of acting as a ‘medical influencer’ An increasing number of doctors and medical students are developing a professional presence on Instagram, Twitter and YouTube with a growing proportion now held as social media ‘influencers’. An influencer is someone who is able to use their presence on social media to generate interest in topics, brands or products. In some cases, influencers receive payment from brands or free products/services to promote, endorse or review in their social media posts. These ‘medical influencers’ are often – but not always – at a relatively early stage of their careers.

Ellen walsheBeth walkerCouncil guide to professionalAdvertising standards authority for irelandMedico legal consultantsMedical protectionMedical councilProfessional conductRegistered medical practitionersConsumer protection actAdvertising standards authorityபெத் வாக்கர்சபை வழிகாட்டி க்கு ப்ரொஃபெஶநல்மருத்துவ ப்ரொடெக்ஶந்மருத்துவ சபைப்ரொஃபெஶநல் நடத்தை