Indian agencies bring home 1 Gold, 3 Silver and 5 Bronze at Adfest 2021
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Taproot Dentsu s ad for Facebook s More Together campaign featuring Pooja Didi brought home the most awards at Adfest 2021.
Taproot Dentsuâs work for Facebook titled âPooja Didiâ won a Gold in the Digital Lotus category. This ad also won a Silver in the Film Craft Lotus category as well as a Silver and a Bronze in the Film Lotus category.
The film s plot is centred on the spirit of resilience of a 28-year-old woman Pooja (Didi) and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture. The decision to hire more personnel, even when the business is low or not doing well, comes at a great personal cost. However, as the plot unfolds, it showcases the limitless possibilities when people come together.
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As announced earlier, FCB India is the only Indian shortlist in this category for Mumbai Police s The Punishing Signal . Dentsu Webchutney has four shortlists - three for Trigger Happy s World s most reported trailer and one for Vice Media s The 8-bit Journo . Lodestar UM s The Punishing Signal for Mumbai Police and VMLY&R s Hackwashing for Lifebuoy have also made the cut. Cheil India s Now, words aren t just heard, but felt for Samsung has two shortlists in the category. Lodestar UM s The Punishing Signal for Mumbai Police has made the cut in this category too. FCB India has four shortlists in the PR category. It has two each for Mumbai Police s The Punishing Signal and The Times of India s Times Out and Proud Classifieds .