8-Bit Journo and The Punishing Signal emerge as most awarded at Cannes Lions 2021
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Indian agencies brought home 2 Gold Lions, 10 silver lions and 10 Bronze Lions â a total of 22 awards.
As Cannes Lions Festival of Creativity 2021 wraps up, Dentsu Webchutney and FCB Interface emerged as the most awarded agencies. Indian agencies brought home 2 Gold Lions, 10 silver lions and 10 Bronze Lions â a total of 22 awards.
As a part of the Punishing Signal campaign, the first leg of activation was tested in Mumbai at important junctions that are most prone to heavy traffic such as CSMT, Marine Drive, Peddar Road, Hindmata and Bandra. And the film gives one glimpses of the confused honking Mumbaikars who honked, waited, honked and learnt it the hard way, that honking is not the way out.
Indian admakers shine with 22 Lions at Cannes 2021
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The Times of India’s ‘Out & Proud’ initiative executed by FCB Ulka for the LGBTQ community won a Bronze Lion in the Sustainable Development Goals category.
At Cannes Lions Festival of Creativity this year Indian agencies got home a total of 22 Lions, virtually. Of the 29,074 pieces of work that entered from 90 countries, India sent 699. These were entries from the past two years as the awards were paused due to the global pandemic in 2020.
FCB Interface’s campaign The Punishing Signal for Mumbai Police received 7 Lions, including a Gold, across categories like Health & Wellness, Outdoor, Brand Experience & Activation and PR. Talking about the campaign’s success, Rohit Ohri, chairman & CEO, FCB Group India, tells ET, “The biggest marketing lesson from ‘The Punishing Signal’ campaign is that when an idea is born out of a human truth and is deeply relevant culturally, it becomes viral.”
Cannes Lions 2021: Dentsu Webchutney brings home 7 Lions adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.