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Dipti Rode joins L&K Saatchi & Saatchi as senior creative director | Advertising

Dipti Rode L&K Saatchi & Saatchi has announced the appointment of Dipti Rode as senior creative director. Rode will be based in Mumbai and report to Rohit Malkani, joint national creative director.     Malkani said: “We’ve waited patiently for Dipti to join us! She is an amazing talent with a wealth of experience and solid work behind her. She brings on board a load full of new thinking and we can’t wait to have her on board.”   Rode said, “Truly excited to embark on this wonderful new journey. I look forward to collaborating with my team and helping our clients with effective, efficient and relevant creative solutions.”  

FCB India wins integrated creative mandate for Lakme & Elle 18

Both brands are owned by FMCG major HUL. 28 Jan, 2021 - 12:45 PM IST     |     By indiantelevision.com Team     NEW DELHI: FCB India has been awarded the integrated communication mandate of HUL-owned cosmetic brands Lakme & Elle 18 following a multi-agency pitch. The agency will lead the mandate powered with 360-degree communication strategies that are more adaptive and relevant to the current market conditions, as the brand charts its course for the next phase of growth. FCB India group chairman & CEO Rohit Ohri said, “We are proud to partner Lakme and Elle 18 in India. These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘never finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘never finished’ stories of Lakme and Elle 18.”  

#Throwback2020: Rejigsin the Indian marketing world | Indian Television Dot Com

Some prominent names moved on to explore newer domains. 24 Dec, 2020 - 08:32 AM IST     |     By Mansi Sharma      NEW DELHI: Change is the only constant, and 2020 was a year of change. Big ones.On personal and professional fronts, both. Folkspicked up new skills, explored previously untried things, made self-discoveries. The trend reflected in the way people moved across industries, looking for fresh challenges and opportunities – looking for change. The marketing and advertising industry was also no stranger to this. There were a number of movements within agencies, some also chose alternate industries to grow, and many others were promoted to new roles. Here is

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