Both brands are owned by FMCG major HUL.
28 Jan, 2021 - 12:45 PM IST | By indiantelevision.com Team
NEW DELHI: FCB India has been awarded the integrated communication mandate of HUL-owned cosmetic brands Lakme & Elle 18 following a multi-agency pitch. The agency will lead the mandate powered with 360-degree communication strategies that are more adaptive and relevant to the current market conditions, as the brand charts its course for the next phase of growth.
FCB India group chairman & CEO Rohit Ohri said, “We are proud to partner Lakme and Elle 18 in India. These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘never finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘never finished’ stories of Lakme and Elle 18.”